It’s a persistent question: Is social media and networking appropriate for B2B marketing? There are many ways to answer that question and one of the most engaging is through statistics and information presented as an infographic. My team knows I’m a big fan of using visual assets to persuade and I’ve been a fan of information graphics since XPLANE’s amazing work started appearing in popular business magazines years ago.
Besides using infographics to explain social media in the B2B space, there are a growing number of B2B marketers using infographics in their mix, such as this case study about Cisco.
Here are 5 useful B2B social media marketing infographics that help tell the tale of social media and B2B marketing working together. Click on each image for the large version.