{"id":6918,"date":"2025-10-23T11:19:41","date_gmt":"2025-10-23T03:19:41","guid":{"rendered":"https:\/\/sifuweb.com\/%e9%9b%b6%e7%82%b9%e5%87%bb%e6%8c%91%e6%88%98%ef%bc%9a%e7%b2%be%e9%80%9a%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e7%bb%93%e6%9e%9c%e9%a1%b5%e9%9d%a2%e4%bb%a5%e5%bb%ba%e7%ab%8b%e6%9d%83%e5%a8%81\/"},"modified":"2025-10-23T11:20:32","modified_gmt":"2025-10-23T03:20:32","slug":"%e9%9b%b6%e7%82%b9%e5%87%bb%e6%8c%91%e6%88%98%ef%bc%9a%e7%b2%be%e9%80%9a%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e7%bb%93%e6%9e%9c%e9%a1%b5%e9%9d%a2%e4%bb%a5%e5%bb%ba%e7%ab%8b%e6%9d%83%e5%a8%81","status":"publish","type":"post","link":"https:\/\/sifuweb.com\/zh-hans\/%e9%9b%b6%e7%82%b9%e5%87%bb%e6%8c%91%e6%88%98%ef%bc%9a%e7%b2%be%e9%80%9a%e6%90%9c%e7%b4%a2%e5%bc%95%e6%93%8e%e7%bb%93%e6%9e%9c%e9%a1%b5%e9%9d%a2%e4%bb%a5%e5%bb%ba%e7%ab%8b%e6%9d%83%e5%a8%81\/","title":{"rendered":"\u96f6\u70b9\u51fb\u6311\u6218\uff1a\u7cbe\u901a\u641c\u7d22\u5f15\u64ce\u7ed3\u679c\u9875\u9762\u4ee5\u5efa\u7acb\u6743\u5a01"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_row _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_text _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;]<\/p>\n<p><span class=\"\">\u5728 <\/span><b class=\"\">SEO<\/b><span class=\"\"> \u7684\u521d\u59cb\u9636\u6bb5\uff0c<\/span><span class=\"\">\u76ee\u6807\u5f88\u7b80\u5355\u76f4\u63a5\uff1a<\/span><b class=\"\">\u5728 Google \u641c\u7d22\u7ed3\u679c\u4e2d\u53d6\u5f97\u7b2c\u4e00\u7684\u4f4d\u7f6e<\/b><span class=\"\">\uff0c<\/span><span class=\"\">\u7136\u540e\u89c2\u5bdf\u70b9\u51fb\u91cf\u7684\u6d8c\u5165\u3002<\/span><span class=\"\">\u7136\u800c\uff0c<\/span><span class=\"\">\u5f62\u52bf\u5df2\u7ecf\u53d1\u751f\u4e86\u53d8\u5316\u3002<\/span><span class=\"\">\u76ee\u524d\uff0c<\/span><b class=\"\">Google \u4e0a\u8d85\u8fc7\u767e\u5206\u4e4b\u4e94\u5341\u7684\u641c\u7d22\u90fd\u6ca1\u6709\u4ea7\u751f\u4efb\u4f55\u70b9\u51fb<\/b><span class=\"\">\u3002<\/span><span class=\"\">\u539f\u56e0\u4f55\u5728\uff1f\u7b54\u6848\u76f4\u63a5\u663e\u793a\u5728<\/span><b class=\"\">\u641c\u7d22\u5f15\u64ce\u7ed3\u679c\u9875\u9762 (SERP)<\/b><span class=\"\"> \u4e0a\u3002<\/span><\/p>\n<p><\/p>\n<p><span class=\"\">\u6b22\u8fce\u6765\u5230<\/span><b class=\"\">\u96f6\u70b9\u51fb\u641c\u7d22<\/b><span class=\"\">\u7684\u65f6\u4ee3\u3002<\/span><span class=\"\">\u5bf9\u4e8e\u8425\u9500\u4eba\u5458\u548c\u7f51\u7ad9\u6240\u6709\u8005\u6765\u8bf4\uff0c<\/span><span class=\"\">\u8fd9\u79cd\u8f6c\u53d8\u4f3c\u4e4e\u4ee4\u4eba\u611f\u5230\u4e0d\u5b89\u3002<\/span><span class=\"\">\u5982\u679c\u7528\u6237\u6ca1\u6709\u70b9\u51fb\u8fdb\u5165\u7f51\u7ad9\uff0c<\/span><span class=\"\">\u53c8\u8be5\u5982\u4f55\u751f\u6210\u6d41\u91cf\u5462\uff1f\u89e3\u51b3\u65b9\u6848\u4e0d\u5728\u4e8e<\/span><b class=\"\">\u5bf9\u6297<\/b><span class=\"\">\u8fd9\u79cd\u8d8b\u52bf\uff0c<\/span><span class=\"\">\u800c\u5728\u4e8e<\/span><b class=\"\">\u638c\u63e1<\/b><span class=\"\">\u5b83\u3002<\/span><span class=\"\">\u901a\u8fc7\u9488\u5bf9 <\/span><b class=\"\">SERP \u529f\u80fd<\/b><span class=\"\">\uff08\u4ece<\/span><b class=\"\">\u7cbe\u9009\u6458\u8981<\/b><span class=\"\">\u5230**\u201c\u4eba\u4eec\u4e5f\u95ee\u201d<\/span><b class=\"\">\u90e8\u5206\uff09\u8fdb\u884c\u4f18\u5316\uff0c\u60a8\u53ef\u4ee5\u83b7\u5f97\u663e\u8457\u7684<\/b><span class=\"\">\u53ef\u89c1\u6027**\uff0c<\/span><span class=\"\">\u5efa\u7acb<\/span><b class=\"\">\u5373\u65f6\u6743\u5a01<\/b><span class=\"\">\uff0c<\/span><span class=\"\">\u5e76\u5c06\u6709<\/span><b class=\"\">\u53c2\u4e0e\u5ea6<\/b><span class=\"\">\u7684\u7528\u6237\u5f15\u5411\u60a8\u7684\u54c1\u724c\u3002<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;]<\/p>\n<h2><b>1. \u641c\u7d22\u7684\u65b0\u73b0\u5b9e<\/b><\/h2>\n<p><\/p>\n<p><b>\u96f6\u70b9\u51fb\u641c\u7d22<\/b> \u53d1\u751f\u4e8e\u7528\u6237\u76f4\u63a5\u5728\u641c\u7d22\u7ed3\u679c\u9875\u9762\u4e0a\u627e\u5230\u6240\u9700\u4fe1\u606f\uff0c\u800c\u65e0\u9700\u8bbf\u95ee\u4efb\u4f55\u7f51\u7ad9\u3002\u5176\u4f8b\u5b50\u5305\u62ec\u5929\u6c14\u66f4\u65b0\u3001\u5b9a\u4e49\u3001\u5feb\u901f\u4e8b\u5b9e\uff0c\u751a\u81f3\u98df\u8c31\u3002Google \u7684\u4f7f\u547d\u59cb\u7ec8\u662f\u6574\u5408\u5168\u7403\u4fe1\u606f\u5e76\u4f7f\u5176\u666e\u53ca\u6613\u5f97\uff0c\u800c\u63d0\u4f9b\u5373\u65f6\u7b54\u6848\u6b63\u662f\u5176\u4f7f\u547d\u7684\u81ea\u7136\u5ef6\u4f38\u3002<\/p>\n<p><\/p>\n<p>\u5bf9\u4e8e\u4f01\u4e1a\u800c\u8a00\uff0c\u8fd9\u610f\u5473\u7740\u4f20\u7edf\u7684\u201c\u6392\u540d\u5373\u53ef\u83b7\u5f97\u70b9\u51fb\u201d\u6a21\u5f0f\u6b63\u5728<b>\u6d88\u9000<\/b>\u3002\u5728\u5f53\u524d\u7684\u5f62\u52bf\u4e0b\uff0c\u771f\u6b63\u7684 <b>SEO<\/b> \u76ee\u6807\u4e0d\u4ec5\u4ec5\u662f\u53d6\u5f97<b>\u9876\u7ea7\u6392\u540d<\/b>\uff0c\u66f4\u5728\u4e8e<b>\u638c\u63a7<\/b>\u90a3\u4e9b\u63d0\u4f9b\u5373\u65f6\u7b54\u6848\u7684 <b>SERP \u529f\u80fd<\/b>\u3002<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;]<\/p>\n<h2><b>2. \u89e3\u5bc6\u7a83\u53d6\u70b9\u51fb\u91cf\u7684 SERP \u529f\u80fd<\/b><\/h2>\n<p><\/p>\n<p>\u5e76\u975e\u6240\u6709\u7684 <b>SERP \u529f\u80fd<\/b>\u90fd\u5177\u6709\u76f8\u540c\u7684\u4ef7\u503c\u3002\u67d0\u4e9b\u529f\u80fd\uff0c\u4f8b\u5982<b>\u5e7f\u544a<\/b>\uff0c\u662f\u65e0\u6cd5\u907f\u514d\u7684\uff1b\u7136\u800c\uff0c\u8bb8\u591a\u5176\u4ed6\u529f\u80fd\u53ef\u4ee5\u901a\u8fc7<b>\u667a\u80fd\u5185\u5bb9\u521b\u5efa<\/b>\u548c<b>\u4f18\u5316\u7b56\u7565<\/b>\u6709\u6548\u83b7\u53d6\u3002\u4e0b\u9762\u6211\u4eec\u6765\u5206\u6790\u4e00\u4e9b\u6700\u91cd\u8981\u7684\u529f\u80fd\uff1a<\/p>\n<p><\/p>\n<hr \/>\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n<h3>\u7cbe\u9009\u6458\u8981\uff08Featured Snippets\uff0c\u96f6\u4f4d\u6392\u540d\uff09<\/h3>\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n<p>\u8fd9\u4e9b\u662f\u51fa\u73b0\u5728\u5e38\u89c4\u641c\u7d22\u7ed3\u679c\u4e0a\u65b9\u7684\u3001\u5e26\u6846\u7684\u7b80\u77ed\u7b54\u6848\u3002\u8981\u8d62\u5f97\u5b83\u4eec\uff1a<\/p>\n<p><\/p>\n<ul>\n<li>\n<p>\u9488\u5bf9\u5e38\u89c1\u95ee\u9898\uff0c\u64b0\u5199<b>\u6e05\u6670\u3001\u7b80\u6d01\u7684\u7b54\u6848<\/b>\uff0840-60 \u5b57\uff09\u3002<\/p>\n<\/li>\n<li>\n<p>\u4f7f\u7528**\u201c\u4ec0\u4e48\u662f\u2026\u201d<b>\u6216<\/b>\u201c\u5982\u4f55\u2026\u201d**\u7b49\u6807\u9898\u6765\u7ec4\u7ec7\u5185\u5bb9\u7ed3\u6784\u3002<\/p>\n<\/li>\n<li>\n<p>\u5728\u6458\u8981\u7ea7\u7b54\u6848\u7684\u4e0b\u65b9\u7acb\u5373\u63d0\u4f9b\u66f4\u591a\u7ec6\u8282\u652f\u6301\u3002<\/p>\n<\/li>\n<\/ul>\n<p><\/p>\n<hr \/>\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n<h3>\u201c\u4eba\u4eec\u4e5f\u95ee\u201d\u677f\u5757\uff08People Also Ask, PAA\uff09<\/h3>\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n<p>PAA \u677f\u5757\u53ef\u5c55\u5f00\u4ee5\u663e\u793a\u76f8\u5173\u95ee\u9898\u3002\u6bcf\u4e2a\u7b54\u6848\u90fd\u53d6\u81ea\u4e00\u4e2a\u7f51\u7ad9\u2014\u2014\u8fd9\u610f\u5473\u7740\u6709\u673a\u4f1a\u5728\u5355\u4e2a SERP \u4e0a\u591a\u6b21\u51fa\u73b0\u3002\u8981\u8fdb\u884c\u4f18\u5316\uff1a<\/p>\n<p><\/p>\n<ul>\n<li>\n<p>\u521b\u5efa\u56de\u7b54\u76f8\u5173\u67e5\u8be2\u7684 <b>FAQ\uff08\u5e38\u89c1\u95ee\u9898\uff09\u5f0f\u5185\u5bb9<\/b>\u3002<\/p>\n<\/li>\n<li>\n<p>\u4f7f\u7528<b>\u81ea\u7136\u8bed\u8a00<\/b>\uff0c\u4ee5\u6a21\u4eff\u7528\u6237\u63d0\u95ee\u7684\u65b9\u5f0f\u3002<\/p>\n<\/li>\n<li>\n<p>\u4ee5<b>\u95ee\u7b54\u683c\u5f0f<\/b>\u7ec4\u7ec7\u56de\u590d\uff0c\u4ee5\u6700\u5927\u5316\u6458\u8981\u6f5c\u529b\u3002<\/p>\n<\/li>\n<\/ul>\n<p><\/p>\n<hr \/>\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n<h3>\u77e5\u8bc6\u9762\u677f\u4e0e\u77e5\u8bc6\u56fe\u8c31\uff08Knowledge Panels &amp; Graphs\uff09<\/h3>\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n<p>\u8fd9\u4e9b\u4fe1\u606f\u6846\u6839\u636e<b>\u7ed3\u6784\u5316\u6570\u636e<\/b>\u548c<b>\u53ef\u4fe1\u6765\u6e90<\/b>\u6765\u603b\u7ed3\u5b9e\u4f53\u2014\u2014\u4eba\u7269\u3001\u516c\u53f8\u6216\u54c1\u724c\u3002\u8981\u5f71\u54cd\u8fd9\u4e9b\u677f\u5757\uff1a<\/p>\n<p><\/p>\n<ul>\n<li>\n<p>\u4f7f\u7528 <b>Schema \u6807\u8bb0<\/b>\u6765\u5b9a\u4e49\u60a8\u7684\u4e1a\u52a1\u4fe1\u606f\u3002<\/p>\n<\/li>\n<li>\n<p>\u786e\u4fdd\u6240\u6709\u5e73\u53f0\uff08Google \u5546\u5bb6\u8d44\u6599\u3001\u793e\u4ea4\u5a92\u4f53\u3001\u76ee\u5f55\uff09\u4e0a\u7684\u6570\u636e<b>\u4e00\u81f4\u6027<\/b>\u3002<\/p>\n<\/li>\n<li>\n<p>\u901a\u8fc7\u6765\u81ea<b>\u6743\u5a01\u7f51\u7ad9\u7684\u53cd\u5411\u94fe\u63a5\u548c\u63d0\u53ca<\/b>\u6765\u5efa\u7acb<b>\u53ef\u4fe1\u5ea6<\/b>\u3002<\/p>\n<\/li>\n<\/ul>\n<p><\/p>\n<hr \/>\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n<h3>\u56fe\u7247\u4e0e\u89c6\u9891\u8f6e\u64ad\uff08Image &amp; Video Carousels\uff09<\/h3>\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n<p>\u89c6\u89c9\u5185\u5bb9\u6b63\u65e5\u76ca\u53d7\u5230\u91cd\u89c6\uff0c\u5c24\u5176\u662f\u5728\u201c\u64cd\u4f5c\u6307\u5357\u201d\u548c\u751f\u6d3b\u65b9\u5f0f\u641c\u7d22\u4e2d\u3002\u8981\u53c2\u4e0e\u7ade\u4e89\uff1a<\/p>\n<p><\/p>\n<ul>\n<li>\n<p>\u4f7f\u7528<b>\u63cf\u8ff0\u6027\u6587\u4ef6\u540d\u548c Alt \u6587\u672c<\/b>\u6765\u4f18\u5316\u56fe\u7247\u3002<\/p>\n<\/li>\n<li>\n<p>\u4e3a\u89c6\u9891\u6dfb\u52a0<b>\u7ed3\u6784\u5316\u6570\u636e<\/b>\u5e76\u5305\u542b<b>\u8f6c\u5f55\u6587\u672c<\/b>\u3002<\/p>\n<\/li>\n<li>\n<p>\u5728 <b>YouTube<\/b>\uff08Google \u81ea\u5bb6\u5e73\u53f0\uff09\u4e0a\u53d1\u5e03\u89c6\u9891\u5185\u5bb9\uff0c\u4ee5\u589e\u52a0\u88ab\u6536\u5f55\u7684\u673a\u4f1a\u3002<\/p>\n<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;]<\/p>\n<h2><b>3. \u79f0\u9738 SERP \u7684\u4f18\u5316\u7b56\u7565<\/b><\/h2>\n<p><\/p>\n<p>\u8981\u5728 <b>SERP \u529f\u80fd<\/b>\u4e2d\u53d6\u5f97\u6210\u529f\uff0c\u5fc5\u987b\u5236\u5b9a\u5b8c\u5584\u7684<b>\u5185\u5bb9\u7b56\u7565<\/b>\u548c<b>\u6280\u672f SEO \u7b56\u7565<\/b>\u3002\u4ee5\u4e0b\u662f\u4e09\u79cd\u6709\u6548\u7684\u7b56\u7565\uff1a<\/p>\n<p><\/p>\n<hr \/>\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n<h3>\u7b54\u6848\u4f18\u5148\u7684\u5185\u5bb9\u7b56\u7565<\/h3>\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n<p>\u4ee5<b>\u76f4\u63a5\u3001\u6982\u62ec\u6027\u7684\u7b54\u6848<\/b>\u5f00\u59cb\u60a8\u7684\u6587\u7ae0\u6216\u7ae0\u8282\u3002\u4f8b\u5982\uff1a<\/p>\n<p><\/p>\n<ul>\n<li>\n<p><b>\u95ee\u9898\uff1a<\/b> \u201c\u4ec0\u4e48\u662f\u96f6\u70b9\u51fb\u641c\u7d22\uff1f\u201d<\/p>\n<\/li>\n<li>\n<p><b>\u7b54\u6848\uff1a<\/b> \u201c\u96f6\u70b9\u51fb\u641c\u7d22\u662f\u6307\u7528\u6237\u7684\u67e5\u8be2\u76f4\u63a5\u5728 Google \u7ed3\u679c\u9875\u9762\u4e0a\u5f97\u5230\u4e86\u56de\u7b54\uff0c\u65e0\u9700\u70b9\u51fb\u8fdb\u5165\u4efb\u4f55\u7f51\u7ad9\u3002\u201d \u968f\u540e\u518d\u6269\u5c55\u63d0\u4f9b\u652f\u6301\u7ec6\u8282\u3001\u793a\u4f8b\u548c\u6df1\u5165\u5206\u6790\u3002<\/p>\n<\/li>\n<\/ul>\n<p><\/p>\n<hr \/>\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n<h3>\u7528\u4e8e\u529f\u80fd\u7684 Schema \u6807\u8bb0<\/h3>\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n<p><b>\u7ed3\u6784\u5316\u6570\u636e<\/b>\u5bf9\u4e8e\u5411 Google \u6807\u8bc6\u60a8\u7684\u5185\u5bb9\u81f3\u5173\u91cd\u8981\u3002\u5b9e\u65bd\u4ee5\u4e0b\u6807\u8bb0\uff1a<\/p>\n<p><\/p>\n<ul>\n<li>\n<p><b>FAQ schema<\/b>\uff08\u5e38\u89c1\u95ee\u9898\u6807\u8bb0\uff09\u7528\u4e8e\u5e38\u89c1\u95ee\u9898\u3002<\/p>\n<\/li>\n<li>\n<p><b><span class=\"citation-15\">HowTo schema<\/span><\/b><span class=\"citation-15 citation-end-15\">\uff08\u64cd\u4f5c\u6307\u5357\u6807\u8bb0\uff09\u7528\u4e8e\u5206\u6b65\u6307\u5357\u3002<\/span><\/p>\n<div class=\"source-inline-chip-container ng-star-inserted\">\u00a0<\/div>\n<\/li>\n<li>\n<p><b><span class=\"citation-14\">Review schema<\/span><\/b><span class=\"citation-14 citation-end-14\">\uff08\u8bc4\u8bba\u6807\u8bb0\uff09\u7528\u4e8e\u4ea7\u54c1\u548c\u670d\u52a1\u3002<\/span> Schema \u5e76\u4e0d\u80fd\u4fdd\u8bc1\u83b7\u5f97<b>\u5bcc\u5a92\u4f53\u7ed3\u679c<\/b>\uff0c\u4f46\u5b83\u80fd\u4f7f\u60a8\u7684\u5185\u5bb9\u5177\u6709<b>\u8d44\u683c<\/b>\u2014\u2014\u800c\u5177\u5907\u8d44\u683c\u5c31\u6210\u529f\u4e86\u4e00\u534a\u3002<\/p>\n<div class=\"source-inline-chip-container ng-star-inserted\">\u00a0<\/div>\n<\/li>\n<\/ul>\n<p><\/p>\n<hr \/>\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n<h3>\u5185\u5bb9\u7684\u6e05\u6670\u5ea6\u548c\u683c\u5f0f\u5316<\/h3>\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n<p>Google \u504f\u7231<b>\u7b80\u6d01\u3001\u6613\u4e8e\u626b\u63cf\u7684\u6587\u672c<\/b>\u3002\u4e3a\u63d0\u9ad8\u88ab\u9009\u4e3a<b>\u6458\u8981<\/b>\u7684\u53ef\u80fd\u6027\uff1a<\/p>\n<p><\/p>\n<ul>\n<li>\n<p>\u5c06\u5185\u5bb9\u62c6\u5206\u4e3a<b>\u77ed\u6bb5\u843d<\/b>\u548c<b>\u9879\u76ee\u7b26\u53f7\u5217\u8868<\/b>\u3002<\/p>\n<\/li>\n<li>\n<p>\u4f7f\u7528\u5305\u542b\u5173\u952e\u8bcd\u7684<b>\u63cf\u8ff0\u6027\u526f\u6807\u9898<\/b>\u3002<\/p>\n<\/li>\n<li>\n<p>\u4ee5\u7b80\u6d01\u7684\u683c\u5f0f\uff08\u8868\u683c\u3001\u7f16\u53f7\u6b65\u9aa4\uff09\u63d0\u4f9b<b>\u6570\u636e\u3001\u7edf\u8ba1\u4fe1\u606f\u548c\u5b9a\u4e49<\/b>\u3002<\/p>\n<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;]<\/p>\n<h2><b>4. \u96f6\u70b9\u51fb\u80dc\u5229\u7684\u5546\u4e1a\u4ef7\u503c<\/b><\/h2>\n<p><\/p>\n<p>\u4e4d\u4e00\u770b\uff0c<b>\u96f6\u70b9\u51fb\u7ed3\u679c<\/b>\u53ef\u80fd\u8ba9\u4eba\u611f\u89c9\u662f\u4e00\u79cd\u635f\u5931\u3002\u6bd5\u7adf\uff0c\u5982\u679c\u7528\u6237\u4e0d\u70b9\u51fb\uff0c\u60a8\u53c8\u5982\u4f55\u8861\u91cf <b>ROI\uff08\u6295\u8d44\u56de\u62a5\u7387\uff09<\/b> \u5462\uff1f\u4f46\u4e8b\u5b9e\u5e76\u975e\u5982\u6b64\u2014\u2014<b>\u96f6\u70b9\u51fb\u7684\u80dc\u5229<\/b>\u662f<b>\u5f3a\u5927\u7684\u54c1\u724c\u8d44\u4ea7<\/b>\u3002<\/p>\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n<h3>\u5373\u65f6\u6743\u5a01\u6027 (Instant Authority)<\/h3>\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n<p>\u51fa\u73b0\u5728<b>\u7cbe\u9009\u6458\u8981<\/b>\u6216<b>\u77e5\u8bc6\u9762\u677f<\/b>\u4e2d\uff0c\u80fd\u5c06\u60a8\u7684\u54c1\u724c\u5b9a\u4f4d\u4e3a<b>\u503c\u5f97\u4fe1\u8d56\u7684\u6765\u6e90<\/b>\u3002\u8fd9\u662f\u4e00\u79cd\u5373\u65f6\u7684<b>\u4fe1\u8a89\u63d0\u5347<\/b>\uff0c\u5411\u7528\u6237\uff08\u548c Google\uff09\u8868\u660e\u60a8\u662f<b>\u60a8\u6240\u5728\u9886\u57df\u7684\u6743\u5a01<\/b>\u3002<\/p>\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n<h3>\u54c1\u724c\u53ef\u89c1\u6027 (Brand Visibility)<\/h3>\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n<p>\u5373\u4f7f\u6ca1\u6709\u70b9\u51fb\uff0c\u60a8\u7684<b>\u54c1\u724c\u540d\u79f0\u3001\u7f51\u5740\uff08URL\uff09\uff0c\u6709\u65f6\u751a\u81f3\u5fbd\u6807<\/b>\u4e5f\u4f1a\u5728\u7ed3\u679c\u9875\u9876\u90e8\u53ef\u89c1\u3002\u8fd9\u79cd\u91cd\u590d\u7684\u66dd\u5149\u5efa\u7acb\u4e86<b>\u5fc3\u667a\u4efd\u989d<\/b>\uff0c\u786e\u4fdd\u5f53\u7528\u6237\u8fdb\u5165\u66f4\u6df1\u5165\u7684\u7814\u7a76\u6216\u8d2d\u4e70\u65c5\u7a0b\u65f6\uff0c\u4f1a\u8bb0\u4f4f\u60a8\u7684\u54c1\u724c\u3002<\/p>\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n<h3>\u667a\u80fd\u6d41\u91cf\u6f0f\u6597 (Smart Traffic Funneling)<\/h3>\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n<p><b>\u96f6\u70b9\u51fb\u4f4d\u7f6e<\/b>\u5e76\u975e\u65c5\u7a0b\u7684\u7ec8\u70b9\u2014\u2014\u5b83\u4eec\u662f<b>\u8bf1\u9975 (the hook)<\/b>\u3002\u901a\u8fc7\u63d0\u4f9b\u4e00\u4e2a\u7b80\u77ed\u7684\u7b54\u6848\uff0c\u60a8\u53ef\u4ee5\u6fc0\u8d77\u7528\u6237\u7684\u5174\u8da3\uff0c\u5e76\u9f13\u52b1\u4ed6\u4eec\u70b9\u51fb\u4ee5\u83b7\u53d6<b>\u66f4\u8be6\u7ec6\u7684\u6307\u5357\u3001\u8d44\u6e90\u6216\u884c\u52a8\u53f7\u53ec\uff08CTA\uff09<\/b>\u3002\u4f8b\u5982\uff1a<\/p>\n<p><\/p>\n<ul>\n<li>\n<p><b>\u6458\u8981<\/b>\u56de\u7b54\u4e86**\u201c\u4ec0\u4e48\u662f\u5185\u5bb9\u8425\u9500\uff1f\u201d**<\/p>\n<\/li>\n<li>\n<p>\u7528\u6237\u70b9\u51fb\u8fdb\u5165\u60a8\u7684\u7f51\u7ad9\uff0c\u4ee5\u83b7\u53d6\u6df1\u5ea6\u7b56\u7565\u6307\u5357\u3001\u6848\u4f8b\u7814\u7a76\u6216\u53ef\u4e0b\u8f7d\u8d44\u6e90\u3002<\/p>\n<\/li>\n<li>\n<p>\u8fd9\u79cd\u65b9\u6cd5\u5c06\u4e00\u4e2a\u5feb\u901f\u5370\u8c61\u8f6c\u5316\u4e3a\u4e00\u4e2a<b>\u5408\u683c\u7684\u6f5c\u5728\u5ba2\u6237<\/b>\u3002<\/p>\n<\/li>\n<\/ul>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;]<\/p>\n<h2>\u7ed3\u8bba<\/h2>\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n<p><b>\u96f6\u70b9\u51fb\u641c\u7d22<\/b>\u7684\u51fa\u73b0\u6807\u5fd7\u7740<b>\u6570\u5b57\u8425\u9500<\/b>\u9886\u57df\u4e00\u6b21\u81f3\u5173\u91cd\u8981\u7684\u8f6c\u578b\u3002<\/p>\n<p><\/p>\n<p>Google \u5df2\u7ecf\u8d85\u8d8a\u4e86\u4ec5\u4ec5\u662f<b>\u641c\u7d22\u5f15\u64ce<\/b>\u7684\u89d2\u8272\uff1b\u5b83\u5df2\u6f14\u53d8\u4e3a\u4e00\u4e2a<b>\u7b54\u6848\u5f15\u64ce<\/b>\u3002<\/p>\n<p><\/p>\n<p>\u5bf9\u4e8e\u516c\u53f8\u800c\u8a00\uff0c\u9009\u62e9\u975e\u5e38\u7b80\u5355\uff1a<b>\u9002\u5e94\uff0c\u5426\u5219\u5c31\u6709\u88ab\u6dd8\u6c70\u7684\u98ce\u9669<\/b>\u3002<\/p>\n<p><\/p>\n<p>\u901a\u8fc7\u6709\u6548\u5229\u7528 <b>SERP \u529f\u80fd<\/b>\uff0c\u60a8\u4e0d\u4ec5\u8ffd\u6c42\u70b9\u51fb\u91cf\uff0c\u8fd8\u80fd<b>\u5efa\u7acb\u6743\u5a01<\/b>\u3001<b>\u63d0\u5347\u53ef\u89c1\u6027<\/b>\u5e76<b>\u57f9\u517b\u4fe1\u4efb<\/b>\u3002<\/p>\n<p><\/p>\n<p><b>\u96f6\u70b9\u51fb\u6311\u6218<\/b>\u4e0d\u5e94\u88ab\u89c6\u4e3a<b>\u5a01\u80c1<\/b>\uff1b\u76f8\u53cd\uff0c\u5b83\u662f\u4e00\u4e2a<b>\u589e\u957f\u7684\u673a\u4f1a<\/b>\u3002<\/p>\n<p><\/p>\n<p>\u62e5\u62b1\u8fd9\u4e00\u53d8\u5316\u7684\u4eba\uff0c\u5c06\u4e3b\u5bb0\u672a\u6765\u7684\u641c\u7d22\u683c\u5c40\u3002<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_row _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_text _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;] \u5728 SEO \u7684\u521d\u59cb\u9636\u6bb5\uff0c\u76ee\u6807\u5f88\u7b80\u5355\u76f4\u63a5\uff1a\u5728 Google \u641c\u7d22\u7ed3\u679c\u4e2d\u53d6\u5f97\u7b2c\u4e00\u7684\u4f4d\u7f6e\uff0c\u7136\u540e\u89c2\u5bdf\u70b9\u51fb\u91cf\u7684\u6d8c\u5165\u3002\u7136\u800c\uff0c\u5f62\u52bf\u5df2\u7ecf\u53d1\u751f\u4e86\u53d8\u5316\u3002\u76ee\u524d\uff0cGoogle \u4e0a\u8d85\u8fc7\u767e\u5206\u4e4b\u4e94\u5341\u7684\u641c\u7d22\u90fd\u6ca1\u6709\u4ea7\u751f\u4efb\u4f55\u70b9\u51fb\u3002\u539f\u56e0\u4f55\u5728\uff1f\u7b54\u6848\u76f4\u63a5\u663e\u793a\u5728\u641c\u7d22\u5f15\u64ce\u7ed3\u679c\u9875\u9762 (SERP) \u4e0a\u3002 \u6b22\u8fce\u6765\u5230\u96f6\u70b9\u51fb\u641c\u7d22\u7684\u65f6\u4ee3\u3002\u5bf9\u4e8e\u8425\u9500\u4eba\u5458\u548c\u7f51\u7ad9\u6240\u6709\u8005\u6765\u8bf4\uff0c\u8fd9\u79cd\u8f6c\u53d8\u4f3c\u4e4e\u4ee4\u4eba\u611f\u5230\u4e0d\u5b89\u3002\u5982\u679c\u7528\u6237\u6ca1\u6709\u70b9\u51fb\u8fdb\u5165\u7f51\u7ad9\uff0c\u53c8\u8be5\u5982\u4f55\u751f\u6210\u6d41\u91cf\u5462\uff1f\u89e3\u51b3\u65b9\u6848\u4e0d\u5728\u4e8e\u5bf9\u6297\u8fd9\u79cd\u8d8b\u52bf\uff0c\u800c\u5728\u4e8e\u638c\u63e1\u5b83\u3002\u901a\u8fc7\u9488\u5bf9 SERP \u529f\u80fd\uff08\u4ece\u7cbe\u9009\u6458\u8981\u5230**\u201c\u4eba\u4eec\u4e5f\u95ee\u201d\u90e8\u5206\uff09\u8fdb\u884c\u4f18\u5316\uff0c\u60a8\u53ef\u4ee5\u83b7\u5f97\u663e\u8457\u7684\u53ef\u89c1\u6027**\uff0c\u5efa\u7acb\u5373\u65f6\u6743\u5a01\uff0c\u5e76\u5c06\u6709\u53c2\u4e0e\u5ea6\u7684\u7528\u6237\u5f15\u5411\u60a8\u7684\u54c1\u724c\u3002 [\/et_pb_text][et_pb_text _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;] 1. 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