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_module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h3><b>3. \u4f7f\u7528\u8bed\u4e49\u5316 HTML \u5b9e\u73b0\u6709\u610f\u4e49\u7684\u6807\u8bb0<\/b><\/h3>\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n<p><b>\u8bed\u4e49\u5316 HTML (Semantic HTML)<\/b> \u4f7f\u7528\u7684\u6807\u7b7e\u80fd\u591f\u8d4b\u4e88\u5176\u6240\u5305\u542b\u7684\u5185\u5bb9\u4ee5\u610f\u4e49\u3002\u8fd9\u5bf9\u4e8e <b>SEO<\/b> \u548c\u53ef\u8bbf\u95ee\u6027\u90fd\u81f3\u5173\u91cd\u8981\u3002<\/p>\n<p><\/p>\n<ul>\n<li>\n<p><b>\u6807\u9898 (&lt;h1&gt; \u5230 &lt;h6&gt;)<\/b>\uff1a\u4f7f\u7528\u6070\u5f53\u7684\u6807\u9898\u5c42\u7ea7\u6765\u7ec4\u7ec7\u5185\u5bb9\u3002<code>&lt;h1&gt;<\/code> \u6807\u7b7e\u5e94\u5728\u6bcf\u4e2a\u9875\u9762\u4e0a\u53ea\u4f7f\u7528\u4e00\u6b21\uff0c\u7528\u4e8e\u4e3b\u6807\u9898\uff1b\u800c\u526f\u6807\u9898 (<code>&lt;h2&gt;<\/code>\u3001<code>&lt;h3&gt;<\/code> \u7b49) \u5219\u7528\u4e8e\u7ec4\u7ec7\u5176\u4f59\u5185\u5bb9\u3002<\/p>\n<\/li>\n<li>\n<p><b>\u7ed3\u6784\u5316\u6807\u7b7e<\/b>\uff1a\u4f7f\u7528 <code>&lt;header&gt;<\/code>\u3001<code>&lt;nav&gt;<\/code>\u3001<code>&lt;main&gt;<\/code>\u3001<code>&lt;article&gt;<\/code> \u548c <code>&lt;footer&gt;<\/code> \u7b49\u6807\u7b7e\u6765\u6e05\u6670\u5730\u754c\u5b9a\u9875\u9762\u7684\u4e0d\u540c\u90e8\u5206\u3002\u8fd9\u6709\u52a9\u4e8e\u641c\u7d22\u5f15\u64ce\u7406\u89e3\u9875\u9762\u4e0a\u54ea\u4e9b\u662f\u6838\u5fc3\u5185\u5bb9\uff0c\u54ea\u4e9b\u662f\u8f85\u52a9\u5185\u5bb9\u3002<\/p>\n<\/li>\n<\/ul>\n<p><\/p>\n<hr \/>\n<p><\/p>\n<p><b>\u5b9e\u7528\u5efa\u8bae<\/b>\uff1a\u5207\u52ff\u4e3a\u4e86\u6837\u5f0f\u76ee\u7684\u800c\u4f7f\u7528\u6807\u9898\u6807\u7b7e\u3002\u4f8b\u5982\uff0c\u53ea\u4e3a\u4e86\u8ba9\u67d0\u4e2a\u8bcd\u53d8\u7c97\u800c\u4f7f\u7528 <code>&lt;h2&gt;<\/code> \u6807\u7b7e\uff0c\u5c31\u662f\u5bf9\u8be5\u6807\u7b7e\u7684\u8bef\u7528\uff0c\u5e76\u4e14\u4f1a\u6df7\u6dc6\u722c\u866b\u3002\u8bf7\u59cb\u7ec8\u4f9d\u8d56 <b>CSS<\/b> \u6765\u8fdb\u884c\u6837\u5f0f\u8bbe\u8ba1\u3002<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h3><b>4. \u4e3a\u79fb\u52a8\u4f18\u5148\u7d22\u5f15\u8fdb\u884c\u4f18\u5316<\/b><\/h3>\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n<p>\u8c37\u6b4c\u73b0\u5728\u91c7\u7528<b>\u79fb\u52a8\u4f18\u5148\u7d22\u5f15<\/b>\uff0c\u8fd9\u610f\u5473\u7740\u5b83\u4e3b\u8981\u4f7f\u7528\u7f51\u7ad9\u7684\u79fb\u52a8\u7248\u672c\u8fdb\u884c\u6392\u540d\u3002\u56e0\u6b64\uff0c\u4f60\u7684\u8bbe\u8ba1\u5fc5\u987b\u5177\u5907<b>\u54cd\u5e94\u5f0f<\/b>\uff0c\u5e76\u4e3a\u65e0\u7f1d\u7684\u79fb\u52a8\u7aef\u4f53\u9a8c\u8fdb\u884c\u4f18\u5316\u3002<\/p>\n<p><\/p>\n<ul>\n<li>\n<p><b>\u54cd\u5e94\u5f0f\u8bbe\u8ba1<\/b>\uff1a\u786e\u4fdd\u4f60\u7684\u5e03\u5c40\u3001\u56fe\u7247\u548c\u6587\u672c\u80fd\u5728\u4efb\u4f55\u5c4f\u5e55\u5c3a\u5bf8\u4e0a\u6b63\u786e\u7f29\u653e\u3002<\/p>\n<\/li>\n<li>\n<p><b>\u89e6\u6478\u76ee\u6807<\/b>\uff1a\u786e\u4fdd\u6309\u94ae\u548c\u94fe\u63a5\u8db3\u591f\u5927\uff0c\u4e14\u95f4\u8ddd\u5408\u7406\uff0c\u4ee5\u4fbf\u5728\u79fb\u52a8\u8bbe\u5907\u4e0a\u8f7b\u677e\u70b9\u51fb\u3002<\/p>\n<\/li>\n<li>\n<p><b>\u907f\u514d\u4fb5\u5165\u6027\u5f39\u7a97<\/b>\uff1a\u5728\u79fb\u52a8\u7aef\u8986\u76d6\u4e3b\u8981\u5185\u5bb9\u7684\u5f39\u7a97\u4f1a\u5f71\u54cd\u7528\u6237\u4f53\u9a8c\uff0c\u5e76\u53ef\u80fd\u5bfc\u81f4\u6392\u540d\u4e0b\u964d\u3002<\/p>\n<\/li>\n<\/ul>\n<p><\/p>\n<hr \/>\n<p><\/p>\n<p><b>\u5b9e\u7528\u5efa\u8bae<\/b>\uff1a\u5b9a\u671f\u5728\u5404\u79cd\u79fb\u52a8\u8bbe\u5907\u4e0a\u6d4b\u8bd5\u4f60\u7684\u8bbe\u8ba1\u3002\u8c37\u6b4c\u7684<b>\u79fb\u52a8\u8bbe\u5907\u9002\u5408\u6027\u6d4b\u8bd5<\/b>\u5de5\u5177\u53ef\u4ee5\u5e2e\u52a9\u4f60\u5feb\u901f\u68c0\u67e5\u9875\u9762\u7684\u79fb\u52a8\u5c31\u7eea\u6027\u3002<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h3><b>5. \u5229\u7528\u7ed3\u6784\u5316\u6570\u636e\u548c Schema \u6807\u8bb0<\/b><\/h3>\n<p><\/p>\n<p>&nbsp;<\/p>\n<p><\/p>\n<p><b>\u7ed3\u6784\u5316\u6570\u636e<\/b>\uff0c\u4e5f\u79f0\u4e3a <b>Schema \u6807\u8bb0<\/b>\uff0c\u662f\u4f60\u6dfb\u52a0\u5230\u7f51\u7ad9\u4e0a\u7684\u4e00\u79cd\u4ee3\u7801\uff0c\u7528\u4e8e\u5e2e\u52a9\u641c\u7d22\u5f15\u64ce\u66f4\u6df1\u5165\u5730\u7406\u89e3\u4f60\u7684\u5185\u5bb9\u3002\u5b83\u80fd\u8ba9\u4f60\u7684\u7f51\u7ad9\u5728\u641c\u7d22\u7ed3\u679c\u4e2d\u5c55\u793a<b>\u4e30\u5bcc\u7ed3\u679c (rich results)<\/b> \u6216**\u201c\u5bcc\u6458\u8981 (rich snippets)**\uff0c\u8fd9\u4e9b\u662f\u66f4\u5177\u89c6\u89c9\u5438\u5f15\u529b\u7684\u641c\u7d22\u7ed3\u679c\u3002<\/p>\n<p><\/p>\n<ul>\n<li>\n<p><b>\u4e30\u5bcc\u7ed3\u679c\u793a\u4f8b<\/b>\uff1a\u4f60\u53ef\u4ee5\u4f7f\u7528\u7ed3\u6784\u5316\u6570\u636e\u6765\u6807\u8bb0\u98df\u8c31\u3001\u8bc4\u8bba\u3001\u5e38\u89c1\u95ee\u9898\u89e3\u7b54\u3001\u6d3b\u52a8\u548c\u4ea7\u54c1\u7b49\u5185\u5bb9\u3002\u8fd9\u53ef\u4ee5\u4f7f\u4f60\u7684\u641c\u7d22\u5217\u8868\u66f4\u5177\u5438\u5f15\u529b\uff0c\u4f8b\u5982\u663e\u793a\u661f\u7ea7\u8bc4\u5206\u3001\u56fe\u7247\u6216\u51c6\u5907\u65f6\u95f4\u3002<\/p>\n<\/li>\n<li>\n<p><b>\u5b9e\u73b0\u65b9\u5f0f<\/b>\uff1a\u6700\u5e38\u89c1\u7684\u683c\u5f0f\u662f <b>JSON-LD<\/b>\uff0c\u5b83\u88ab\u6dfb\u52a0\u5230\u9875\u9762\u7684 HTML \u4e2d\uff0c\u4e14\u4e0d\u4f1a\u5f71\u54cd\u9875\u9762\u7684\u89c6\u89c9\u5e03\u5c40\u3002<\/p>\n<\/li>\n<\/ul>\n<p><\/p>\n<hr \/>\n<p><\/p>\n<p><b>\u5b9e\u7528\u5efa\u8bae<\/b>\uff1a\u4f7f\u7528\u8c37\u6b4c\u7684 <b>\u7ed3\u6784\u5316\u6570\u636e\u6807\u8bb0\u52a9\u624b (Structured Data Markup Helper)<\/b> \u521b\u5efa Schema \u6807\u8bb0\uff0c\u5e76\u5728\u5c06\u5176\u5e94\u7528\u5230\u4f60\u7684\u7f51\u7ad9\u4e4b\u524d\uff0c\u901a\u8fc7 <b>\u4e30\u5bcc\u7ed3\u679c\u6d4b\u8bd5 (Rich Results Test)<\/b> \u8fdb\u884c\u6d4b\u8bd5\u3002<\/p>\n<p><\/p>\n<p>\u901a\u8fc7\u4e13\u6ce8\u4e8e\u8fd9\u4e9b\u6280\u672f\u5c42\u9762\uff0c\u4f60\u5c06\u80fd\u8ba9\u81ea\u5df1\u7684\u8bbe\u8ba1\u53d1\u6325\u51fa\u6700\u9ad8\u6c34\u5e73\u3002\u4e00\u4e2a\u5728\u8bbe\u8ba1\u65f6\u5c31\u8003\u8651\u5230\u6280\u672f\u578b SEO \u7684\u7cbe\u7f8e\u7f51\u7ad9\uff0c\u662f\u4e00\u7b14\u5b9d\u8d35\u7684\u8d44\u4ea7\uff0c\u5b83\u5c06\u5438\u5f15\u66f4\u591a\u8bbf\u5ba2\u3001\u7559\u4f4f\u4ed6\u4eec\u66f4\u957f\u65f6\u95f4\uff0c\u5e76\u6700\u7ec8\u5e2e\u52a9\u4f60\u7684\u5ba2\u6237\u5728\u7f51\u7edc\u4e0a\u53d6\u5f97\u6210\u529f\u3002<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_row _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_text _builder_version=&#8221;4.7.7&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;] \u7f51\u9875\u8bbe\u8ba1\u548cSEO\u4e00\u76f4\u90fd\u662f\u5bc6\u4e0d\u53ef\u5206\u7684\u3002\u4f46\u5728\u4eca\u5929\u8fd9\u4e2a\u65f6\u4ee3\uff0c\u5982\u679c\u4e00\u4e2a\u7f51\u7ad9\u4e0d\u80fd\u88ab\u641c\u7d22\u5f15\u64ce\u627e\u5230\u5e76\u7406\u89e3\uff0c\u90a3\u4e48\u5c31\u7b97\u505a\u5f97\u518d\u597d\u770b\u4e5f\u662f\u5f92\u52b3\u3002\u4f5c\u4e3a\u7f51\u9875\u8bbe\u8ba1\u5e08\uff0c\u4f60\u5bf9SEO\u7684\u53c2\u4e0e\u5df2\u7ecf\u53d8\u5f97\u8d8a\u6765\u8d8a\u5173\u952e\uff0c\u8fd9\u65e9\u5df2\u4e0d\u53ea\u662f\u5173\u952e\u8bcd\u548c\u5185\u5bb9\u90a3\u4e48\u7b80\u5355\u3002\u672c\u6307\u5357\u5c06\u4e3a\u4f60\u8bb2\u89e3\u90a3\u4e9b\u4f60\u53ef\u4ee5\u638c\u63e1\u7684\u6280\u672f\u578bSEO\u57fa\u7840\u77e5\u8bc6\uff0c\u786e\u4fdd\u4f60\u7684\u8bbe\u8ba1\u65e2\u7f8e\u89c2\u53c8\u5bf9\u641c\u7d22\u5f15\u64ce\u53cb\u597d\u3002 [\/et_pb_text][et_pb_text _builder_version=&#8221;4.7.7&#8243; 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