20 Dec

Increase Your Sales in the Festive Season

online marketing

Contrary to the popular belief that businesses are slow during holidays, festive seasons are actually one of the best periods for businesses to increase their sales and customer base. There are a few methods in which businesses can adopt to attract and bring more customers to their products and services during these periods. Truth to be told, most people like to celebrate and do not mind on spending money during these periods. So as a business owner, you’ll need to know how to tap and take advantage of this mindset during holiday seasons.

So what are the techniques we can implement to increase the number of customers?

1. Festive promotions & discounts increase sales

One of the most common techniques that businesses use would be using festive promotions and discounts for their products. This technique has been used for a very long time and has proved to be one of the most effective methods to bring in customers. Customers love discounts and offering a discount or promotion during festive seasons would definitely bring in the masses to your shop.

2. Festive Versions Of Your Products

This technique would be slightly different and would be a technique that instead of building masses, it would bring in the loyal customers and increase your brand awareness with your customers and prospects. Usually festive versions of your products would be slightly more unique and you’ll be able to mark up the cost of each product more. Big companies like Starbucks & Walmart use these kinds of techniques to bring in more revenue for their business during festive periods.

3. Festive Events For Your Customers

One other technique would be also to hold a festive event for your customers. This would definitely build your company rapport with your customers and increase your database of customers. It also builds authority for your company and creates more demand for your products. Although the downside of it would be that it would have a larger cost than the other two techniques.

Using these techniques will definitely increase your sales and customers, however, if your company has the capacity to run all at the same time, it would build your reputation and increase your sales at a much higher rate.

 

Contact us now for our exclusive service to help you increase sales!

 

17 Dec

Top Reasons Why Your Website Is Not Getting Enough Traffic

In today’s world, the internet plays a huge role in our society and can heavily influence its users.

In a recent poll, it was shown that people spend 1 in 12 minutes online and 1 in 4 people actually spend more time online than asleep. So then what does that mean for businesses?

It means that online marketing and having an effective website is key to bringing more customers to your business and products. Yet, many businesses are still ignorant of the fact that having a strong online marketing campaign would be able to create more awareness and generate more sales.

Most business owners do feel that just having a simple website would be enough and many are unaware that a website has a bigger potential to play a more important role in building your business’ brand awareness.

So then how do you know if your website is not doing as well as it’s supposed to be?

web traffic

Reason #1 – Your Website Cannot Make Your Visitor Stay

Many businesses have corporate websites which although may look professional, do not have the ability to keep their visitors. That can be a big problem for companies. If your visitors don’t have a reason to stay, it also means that they don’t have a good reason to land on your website at all.

In order to get your visitors to stay, your website needs to be attractive and relevant. So then how do we do it?

What your website would need is to have information to tell your visitors how they can benefit and how your business or products would be able to help them. And no, this is not about what your company can do. Rather, it should be what your company can do for them.

 

Reason #2 – Your Website Has No Ability To Pull Leads

This is a huge problem for many websites. Visitors come and visitors go. So basically, companies are losing close to 90% of their customers and prospects. Why? It’s because their website has no ability to pull leads and capture them for future promotions and follow ups.

Most business owners usually don’t really bother because they don’t see the potential of how a lead capture system would be able to reduce their future marketing cost. Therefore, most of them are flushing their money down the toilet because their losing close to 90% of their leads form the marketing campaigns. So if you’re one of them, think again.

Imagine being able to capture the leads so that you can save close to 50% of your marketing cost whenever you run a marketing campaign. This can be either having a relevant incentive to give away in exchange for their leads or getting them to subscribe after their purchases. It would be much easier to get your buyers to purchase again and making sure you capture their details would be key to keeping your business running.

If you’re interested in integrating a lead capture system into your website and need more information, feel free to contact us.

 

Reason #3 – Your Website Is Not Integrated With Your Facebook, Google+ Or Twitter

If you have been making that mistake, that is one of the biggest mistakes you can make. Social media is one of the most populated areas in this era. It also gives you the chance to get your products to go viral and to be spread at a rapid rate.

That is, if it is done the right way.

So if your website is not at least linked to your facebook page or twitter page, make sure it is. However, just having it linked would not be enough. Your visitors will need a reason to share your products, services and websites. So reason #3 should be integrated with reason #1. Give them a reason to land on your website and a reason to share your website.

 

Reason #4 – Your Website Does Not Make Your Product Accessible

If your customers can easily access and make purchases from your website, it would further enhance your conversion rate of purchases. Why is that so?

Currently, if your customers have to go down to your shop to make a purchase, there will be many factors of why they wouldn’t want to go down. Some can include, they don’t have the time, it’s too far etc. However if you make it easily accessible for them to first make a purchase, they would have no choice but to go down to your store to collect or would need to pay more for delivery.

It is all about making it easier for your customers and reducing the pain of buying from them. Give them a reason to buy from you and not from your competitors.

 

Reason #5 – Your Website Is Not Personalized

Personalizing your website is key to keeping customers. Currently, most websites are not personalized to your regular customers. But if your website is personalized, it would definitely stand out and make a lasting impression on your visitors. This would definitely build your brand and give you an edge over your other competitors.

Marketing is all about making your customers aware of your products and services and building your brand. With the 5 tips we’ve given to you, you’ll definitely be able to increase your leads, sales and brand awareness.

08 Oct

Why need CMS website

Why every business need a CMS website

You are about to get a website built for your business. Having found a good web design house, you are looking forward to seeing the results of their creative efforts. So far so good.

Once the website is setup, and the customers start rolling in, you will want to make ongoing changes. These could be very small, such as changing a phone number, or adding a news item. New products, or shifts in business direction, will necessitate larger updates to the site. Chances are, though, you will still be happy with the design, and it’s just the text that needs to be changed.

While the web design house did a great job, you don’t want to have to go back to them for every change. A hundred small changes in a year will leave you both frustrated, and is not economic for either party.

This is where a content management system (CMS) comes in. Sitting behind the scenes, it gives you the ability to maintain your own site.

No website larger than a few pages should be without a CMS to manage it.

08 Oct

benefit of using CMS system

The benefit of using CMS system for your website

A content management system makes life much easier in many ways:

  • You are no longer dependent on the web designers making changes for you.
  • Changes can be made any time they are needed, day or night. This is increasingly important as your business comes to rely on the website as a communications channel.
  • All the technical details are simply handled by the CMS, allowing anyone to manage and update the site.
  • Multiple staff can keep the site up to date, instead of being restricted to just one person. The CMS will track who is doing what, avoiding potential confusion.
  • You can even ensure that each staff person can only update the sections of the site they are responsible for.
  • The CMS ensures that all the pages are consistent in design, and will build all the menus and other
    navigation for you.
  • The many other powerful features of the CMS allows the site to grow in sync with your business.
08 Oct

CMS Website

Content Management Systems (CMS) are rapidly becoming the standard in website design platforms. While there are many different types of CMS architectures (many of which are free or open source) they all do basically the same thing in their own way. Each has their own strengths and weeknesses, but they share some common attributes as well.

Any CMS is built to help manage content through a web based administration portal for web masters. This is a huge advantage for a web owner that is not proficient in web programming languages like HTML and PHP. Using a CMS you are able to mange all of the content for your website in one user friendly admin panel. This means you will be able to perform many tasks without having any programming ability such as:

 

  • Adding new pages to your website
  • Removing pages from your website
  • changing text and images on your web pages
  • managing users if you allow registration on your site
  • Adding blog posts
  • And much more..
08 Oct

Optimized Web Development

Optimized Web Development for your website

The pressure of competition and desire for business growth pushes marketers towards tactics that promise quick wins. Pundits advocate strategy first (been there) but doing so in a comprehensive way isn’t always practical, especially when it comes to areas like social media and content marketing.

For marketers in need of practical advice on customer-centric, practical content marketing, a solid framework can be invaluable for an adaptive approach that is thoughtful about overall direction and measurable short term impact at the same time.

An increasing number of Search Engine Marketers are advocating both Content Marketing and Social Media in concert with achieving SEO objectives which is a great sign, but often lacking a customer-centric approach.

Here’s a Content Marketing framework that proves to be customer-centric as well as SEO and Social Media savvy that I think any smart online marketer can follow.  Keep in mind, with a holistic approach, this 4 part framework can be applied to any type of online content that a company produces: HR, Customer Service, Public Relations, etc.

website-design

I talked about this approach at Content Marketing World recently and will be elaborating on it at several future events as well.  But since that book won’t be out until the first part of next year, here is a bit of an elaboration.

Customers – Optimize for keywords or optimize of customers? It may be semantics and it’s certainly not a mutually exclusive situation with customer segments and individual search keywords. Many online marketers focus on keywords that are popular and relevant to products and services without ever considering things like customer pain points, behaviors and position within the buying cycle and how that manifests as a search query.

Content Marketers organize their campaigns according to customer needs and how to influence those customers to buy. Add keyword optimization (SEO) to that mix and you have a very powerful combination.

  • Identify customer segments – What do they care about? What is their context?
  • Document pain points & information needs during buying cycle.
  • Build a path of content including triggers that inspire purchase and social sharing.

Keywords – As you understand the language of your customer, the opportunity to optimize content for search “findability” becomes very important. What better place to connect with customers than at the moment they proactively seek a solution? Build relevant keywords according to customer interests into a content creation plan with key messages and you’ll be one step closer to “relevant ubiquity” .

Besides search keywords, it’s worth considering social topics. The interplay between searching and social referrals is becoming more standard as buyers navigate information resources online.

  • Brainstorm and research keywords with tools like Google AdWords Keyword Tool, Wordtracker and Ubersuggest.
  • Tap into social media monitoring tools to gauge what topics cluster together on social networks, blogs and Twitter, relevant to your search keywords.
  • Organize search keywords and social topics into a keyword glossary shared with anyone in your company that creates online content.

“Content – is King and Creativity is Queen”, according to Pan Didner of Intel. I happen to agree. Content Marketing is growing and soon “everybody will be doing it” but certainly not doing it well. Through a combination of keen customer insight, analytics and smart creativity, online marketers can stand out amongst the 27 million pieces of content shared in the U.S. each day or the 5 Exabytes of information created every 2 days around the world.

Keywords and topics can fuel a Content Plan that provides a calendar of planned content publishing, topics, optimization focus, promotion channels and planned repurposing. Allow for wildcards and spontaneous content creation according to real-time opportunities and current events.

  • Plan content according to customer segments, keyword topics and business services/product offering.
  • Leverage search keywords for content optimization on the website, blog and on social media sites.
  • Create modular content that can serve its purpose individually, as part of a matrix of topics and as repurposed content in the future.

Optimize & Socialize – Armed with customer insight, a keyword glossary and a content plan, it’s time for those Social SEO smarts to see some action.  With content staff and social media teams trained on SEO best practices, new content will be easier for prospects and customers to find – when it matters. They’re looking for it!   Monitoring search analytics for refinement of on-page optimization helps keep your investment in optimized search and social content high impact and current.

In today’s online marketing world, there is no “Optimize” without a smart dose of “Socialize”.  Social network development and content promotion is essential to inspire sharing, traffic and links. Social links and web page links to your content provide a powerful combination for search engines to use when finding and ranking helpful information that leads your customers to buy and share.

  • Train copywriting and social media staff on keyword glossaries and SEO best practices. Keep social topics up to date!
  • Optimize web and social content on and off the corporate websites while engaging and growing social networks.
  • Create, optimize and share useful content that will inspire customers to buy and share with their social friends.

The particular strategy, goals and methods of measurement will vary according to your situation of course, but as I mentioned above, this framework is applicable to any area of online content that a company might be publishing: Marketing, Sales, Customer Service, Human Resources, Public and Media Relations.

Have you seen examples of companies doing a great job of going from basic SEO to more robust content marketing optimization? Have you implemented or observed some great examples of “optimize and socialize”?