05 Sep

How to Improve Your SEO Ranking

seo ranking in malaysia

Google providing the majority of visitors to most websites, including sifuweb.com. This article provides some tips on how you can improve the position of your site in the search engine results on search engine.


Links Pointing to Your Website

One of the factors that contribute to a web page being considered “important” is the number of links pointing to that page. For example, if your page has 100 quality links leading to it, it will be ranked higher (in Google’s estimation) than one that only has 20.

But what are “quality” links”? These are links from other popular pages, that is, pages that have, themselves, many (quality) links pointing to them. (Yeah, I know. My definition is circular. And it’s possible that the search engine has other factors that determine the quality of a link.)

Anyway, in general, since Google ranks your pages according to the number of links pointing at your page, your site will do better if it has more links pointing to it.

 

Sign up with Webmaster Tools

On-site optimization (making sure all the technical details of your site are how they should be for both search engines and searchers) can be complicated. Luckily, both Google and Bing offer a suite of webmaster tools to make it simpler.

If your website isn’t registered with webmaster tools, do that now. If you’re set up but not familiar with all of its elements, dig in a little and explore.

You’ll get information about your site’s health and speed, any crawl errors Google finds and lots more.

 

Create an XML sitemap

One of the most simple actions a webmaster can take is to create an XML sitemap, this is best understood in layman’s terms as a ‘list of all of the URLs on your website’. Submitting this to Google Webmaster Tools ensures that you provide all pages that are active on your site, giving them a head start when trying to discover, and index, your content.

 

Create good navigation links.

Think about making your customer’s journey within your website as easy and smooth as possible. The shorter the steps they need to make to find your contact details, to register, or to complete a sale, the higher success rate you would receive. Search engines crawl your website through your navigation links, so if your customers are happily browsing, good chance that search engine crawlers are too.

 seo services malaysia

Create a mobile optimized website.

Mobile usage is growing exponentially so now is the time to get ahead in the game.

Always keep in mind that SEO is not just a process to make sure search engines are happy, it is a process to make sure you are delivering the best customer service to your customers.

 

Make sure that you link from social profiles

If/when you create company profiles for Facebook, Twitter, LinkedIn, YouTube, etc., make sure that you include the link back to your site. You’d be amazed how many people either overlook this or simply forget to do it (e.g. if they’re in a hurry). While you may not get a lot of SEO value from the social profile links themselves, they may get picked up elsewhere (e.g. being on Twitter directories usually passes more SEO value than being on Twitter itself).

 

Your Page Must Have the Words You Think People Will Search For

Besides the title tag, if you want your website to feature in Google’s results when someone searches for a set of words, say “SEO Malaysia”, those words must actually occur on your page. Think about it from the point of a search engine. If you don’t put the words “SEO Malaysia” somewhere on the page, how is the search engine supposed to know that the page deals with that topic? The search engine is not a human being who can draw inferences from the general tone and content of the page. Even if it can handle some synonyms, you’re going to compete with other sites who have specifically placed those words on their site.

 

 

20 Dec

Increase Your Sales in the Festive Season

online marketing

Contrary to the popular belief that businesses are slow during holidays, festive seasons are actually one of the best periods for businesses to increase their sales and customer base. There are a few methods in which businesses can adopt to attract and bring more customers to their products and services during these periods. Truth to be told, most people like to celebrate and do not mind on spending money during these periods. So as a business owner, you’ll need to know how to tap and take advantage of this mindset during holiday seasons.

So what are the techniques we can implement to increase the number of customers?

1. Festive promotions & discounts increase sales

One of the most common techniques that businesses use would be using festive promotions and discounts for their products. This technique has been used for a very long time and has proved to be one of the most effective methods to bring in customers. Customers love discounts and offering a discount or promotion during festive seasons would definitely bring in the masses to your shop.

2. Festive Versions Of Your Products

This technique would be slightly different and would be a technique that instead of building masses, it would bring in the loyal customers and increase your brand awareness with your customers and prospects. Usually festive versions of your products would be slightly more unique and you’ll be able to mark up the cost of each product more. Big companies like Starbucks & Walmart use these kinds of techniques to bring in more revenue for their business during festive periods.

3. Festive Events For Your Customers

One other technique would be also to hold a festive event for your customers. This would definitely build your company rapport with your customers and increase your database of customers. It also builds authority for your company and creates more demand for your products. Although the downside of it would be that it would have a larger cost than the other two techniques.

Using these techniques will definitely increase your sales and customers, however, if your company has the capacity to run all at the same time, it would build your reputation and increase your sales at a much higher rate.

 

Contact us now for our exclusive service to help you increase sales!

 

17 Dec

Top Reasons Why Your Website Is Not Getting Enough Traffic

In today’s world, the internet plays a huge role in our society and can heavily influence its users.

In a recent poll, it was shown that people spend 1 in 12 minutes online and 1 in 4 people actually spend more time online than asleep. So then what does that mean for businesses?

It means that online marketing and having an effective website is key to bringing more customers to your business and products. Yet, many businesses are still ignorant of the fact that having a strong online marketing campaign would be able to create more awareness and generate more sales.

Most business owners do feel that just having a simple website would be enough and many are unaware that a website has a bigger potential to play a more important role in building your business’ brand awareness.

So then how do you know if your website is not doing as well as it’s supposed to be?

web traffic

Reason #1 – Your Website Cannot Make Your Visitor Stay

Many businesses have corporate websites which although may look professional, do not have the ability to keep their visitors. That can be a big problem for companies. If your visitors don’t have a reason to stay, it also means that they don’t have a good reason to land on your website at all.

In order to get your visitors to stay, your website needs to be attractive and relevant. So then how do we do it?

What your website would need is to have information to tell your visitors how they can benefit and how your business or products would be able to help them. And no, this is not about what your company can do. Rather, it should be what your company can do for them.

 

Reason #2 – Your Website Has No Ability To Pull Leads

This is a huge problem for many websites. Visitors come and visitors go. So basically, companies are losing close to 90% of their customers and prospects. Why? It’s because their website has no ability to pull leads and capture them for future promotions and follow ups.

Most business owners usually don’t really bother because they don’t see the potential of how a lead capture system would be able to reduce their future marketing cost. Therefore, most of them are flushing their money down the toilet because their losing close to 90% of their leads form the marketing campaigns. So if you’re one of them, think again.

Imagine being able to capture the leads so that you can save close to 50% of your marketing cost whenever you run a marketing campaign. This can be either having a relevant incentive to give away in exchange for their leads or getting them to subscribe after their purchases. It would be much easier to get your buyers to purchase again and making sure you capture their details would be key to keeping your business running.

If you’re interested in integrating a lead capture system into your website and need more information, feel free to contact us.

 

Reason #3 – Your Website Is Not Integrated With Your Facebook, Google+ Or Twitter

If you have been making that mistake, that is one of the biggest mistakes you can make. Social media is one of the most populated areas in this era. It also gives you the chance to get your products to go viral and to be spread at a rapid rate.

That is, if it is done the right way.

So if your website is not at least linked to your facebook page or twitter page, make sure it is. However, just having it linked would not be enough. Your visitors will need a reason to share your products, services and websites. So reason #3 should be integrated with reason #1. Give them a reason to land on your website and a reason to share your website.

 

Reason #4 – Your Website Does Not Make Your Product Accessible

If your customers can easily access and make purchases from your website, it would further enhance your conversion rate of purchases. Why is that so?

Currently, if your customers have to go down to your shop to make a purchase, there will be many factors of why they wouldn’t want to go down. Some can include, they don’t have the time, it’s too far etc. However if you make it easily accessible for them to first make a purchase, they would have no choice but to go down to your store to collect or would need to pay more for delivery.

It is all about making it easier for your customers and reducing the pain of buying from them. Give them a reason to buy from you and not from your competitors.

 

Reason #5 – Your Website Is Not Personalized

Personalizing your website is key to keeping customers. Currently, most websites are not personalized to your regular customers. But if your website is personalized, it would definitely stand out and make a lasting impression on your visitors. This would definitely build your brand and give you an edge over your other competitors.

Marketing is all about making your customers aware of your products and services and building your brand. With the 5 tips we’ve given to you, you’ll definitely be able to increase your leads, sales and brand awareness.

01 Nov

Traffic Analytics and Report

We provide the web statistics service that allows you to see how many people visit your site, what pages they go to, where they are coming from and many more.

 

1. Long-Term Statistics

Extending the graph to span out 3-6 months you’ll pick up on larger trends. You will be able to determine pages that are garnering the majority of search engine traffic, page views, and daily visits by users.

Long-Term Statistics

Examine Visitor Activities 1

 

 

2. Examine Visitor Activities

You also want to know how many of those people are finding your content useful. Are they staying on each page for a significant amount of time? How many of the new visitors are leaving immediately?

 

We will pay careful attention to each value for EntrancesBounce Rate, and % Exit.

 

Examine Visitor Activities

 

 

3. Audience Locations

This data offers a sincerely practical use as well. You may find that a lot of traffic from another website is driving a new audience onto your blog or webpage. It may be worth capitalizing on this traffic through ads, or giveaways along with other related marketing ideas.

 Audience Locations

 

 

4. Content with Popular Keywords

Have you ever wondered what keywords they typed that led them to your website? Or what are amongst the most popular keywords that lead most visitors to your website?

 

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5. Visitor Flow Charts

The starting point is how each user entered your website and the first block is their landing page. The blue lines connecting blocks together represent users who landed on the first page and follow their chain for visiting other pages. You can study the flow of these lines to map out which pages a typical user will follow when visiting your website.

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6. Study Engaged Traffic

You may consider studying the bar graphs found at the very bottom of the table. The last two rows measure visitors who are on your site for 10-30 minutes, or longer than 30 minutes. This data is important because these are the most engaged visitors out of all your traffic.

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7. Backlinks Via Referrals

Your referral stats both short-term and long-term will help you figure out which websites are sending you the most visitors. Now you will want to check the engagement of this traffic to see how long they are sticking around, and possibly how many pages they visit.

 

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8. Social Media Flows

By looking into network referrals it is much easier to see where this traffic is coming from.

 

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9. Goal Conversions

Goals are visitor tracking method which you can set them into different criteria on your website. In general you’ll be checking the rate at which a visitor completes any goals you setup. As an example you could set a goal to unlock after a visitor reaches your contact page, “/contact.html“.

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10. Locate Your Bounce Pages

People are mostly interested in the highest visited pages. But what about the pages which drive away the most traffic? Analytics data is good for picking out what you’re doing right and what you are doing wrong. When you have a page with 90% exits you know there is some reason people are not interested in digging deeper into the website.

 

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11. Analysing In-Page Content

Google will actually fetch your entire homepage layout and display tooltips for the percentage of clicks from users. This is another visual graphic which may provide more value than the mathematical graph plots.

 

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12. Looking Into Mobile Visitors

The Google Analytics mobile section will define which visitors are using which devices to access your website. This also includes their average pageviews and time on the website, plus the other metrics we all know and love.

 

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13. Page-Specific Metrics

This feature will list your most viewed webpages from top to bottom, including visitor’s time on each page and bounce rates.

 

 

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Looking over and managing website visitor data is crucial to the success of your company. Whether you are running a new start up or a simple weblog, you should be keeping track of your visitors’ log. By studying the right metrics you can learn a lot about your audience and what they need.