01 Nov

Traffic Analytics and Report

We provide the web statistics service that allows you to see how many people visit your site, what pages they go to, where they are coming from and many more.

 

1. Long-Term Statistics

Extending the graph to span out 3-6 months you’ll pick up on larger trends. You will be able to determine pages that are garnering the majority of search engine traffic, page views, and daily visits by users.

Long-Term Statistics

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2. Examine Visitor Activities

You also want to know how many of those people are finding your content useful. Are they staying on each page for a significant amount of time? How many of the new visitors are leaving immediately?

 

We will pay careful attention to each value for EntrancesBounce Rate, and % Exit.

 

Examine Visitor Activities

 

 

3. Audience Locations

This data offers a sincerely practical use as well. You may find that a lot of traffic from another website is driving a new audience onto your blog or webpage. It may be worth capitalizing on this traffic through ads, or giveaways along with other related marketing ideas.

 Audience Locations

 

 

4. Content with Popular Keywords

Have you ever wondered what keywords they typed that led them to your website? Or what are amongst the most popular keywords that lead most visitors to your website?

 

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5. Visitor Flow Charts

The starting point is how each user entered your website and the first block is their landing page. The blue lines connecting blocks together represent users who landed on the first page and follow their chain for visiting other pages. You can study the flow of these lines to map out which pages a typical user will follow when visiting your website.

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6. Study Engaged Traffic

You may consider studying the bar graphs found at the very bottom of the table. The last two rows measure visitors who are on your site for 10-30 minutes, or longer than 30 minutes. This data is important because these are the most engaged visitors out of all your traffic.

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7. Backlinks Via Referrals

Your referral stats both short-term and long-term will help you figure out which websites are sending you the most visitors. Now you will want to check the engagement of this traffic to see how long they are sticking around, and possibly how many pages they visit.

 

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8. Social Media Flows

By looking into network referrals it is much easier to see where this traffic is coming from.

 

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9. Goal Conversions

Goals are visitor tracking method which you can set them into different criteria on your website. In general you’ll be checking the rate at which a visitor completes any goals you setup. As an example you could set a goal to unlock after a visitor reaches your contact page, “/contact.html“.

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10. Locate Your Bounce Pages

People are mostly interested in the highest visited pages. But what about the pages which drive away the most traffic? Analytics data is good for picking out what you’re doing right and what you are doing wrong. When you have a page with 90% exits you know there is some reason people are not interested in digging deeper into the website.

 

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11. Analysing In-Page Content

Google will actually fetch your entire homepage layout and display tooltips for the percentage of clicks from users. This is another visual graphic which may provide more value than the mathematical graph plots.

 

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12. Looking Into Mobile Visitors

The Google Analytics mobile section will define which visitors are using which devices to access your website. This also includes their average pageviews and time on the website, plus the other metrics we all know and love.

 

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13. Page-Specific Metrics

This feature will list your most viewed webpages from top to bottom, including visitor’s time on each page and bounce rates.

 

 

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Looking over and managing website visitor data is crucial to the success of your company. Whether you are running a new start up or a simple weblog, you should be keeping track of your visitors’ log. By studying the right metrics you can learn a lot about your audience and what they need.